Sunshine

BOLDLY director Jordan Findlay wrote the concept with the brand in mind, collaborating closely with the in-house team at 33 Acres to develop the feeling, and stay in line with the brands needs. One key challenge was that the brand liked to keep its assets anonymized, minimizing the visibility of faces in photos and videos. Our team took on this challenge by showcasing the feeling and nostalgia rather than highlight any specific identifying features of the talent.